Umzi-mveliso woShicilelo ulungiselela iKamva loMbaleko woShicilelo oMfutshane, iTekhnoloji eNtsha: Smithers

Kuya kubakho utyalo-mali olungakumbi kwidijithali (i-inkjet kunye ne-toner) yokushicilela ngababoneleli benkonzo yokuprinta (PSPs).

Umba ochazayo wemizobo, ukupakishwa kunye noshicilelo loshicilelo kwishumi leminyaka elizayo iya kuhlengahlengisa ukuprinta iimfuno zomthengi zoshicilelo olufutshane nolukhawulezayo. Oku kuya kuhlengahlengisa iindleko zokuthengwa koshicilelo ngokukhawuleza, kwaye kudala imfuneko entsha yokutyala imali kwizixhobo ezitsha, nanjengoko ubume borhwebo bulungiswa ngokutsha ngamava e-COVID-19.

Olu tshintsho lusisiseko luphononongwa ngokweenkcukacha kwiMpembelelo yokuTshintsha ubude boMbatha kwiMarike yokuShicilela evela kwaSmithers, epapashwe kutsha nje. Oku kuhlalutya ifuthe lokuya kwiikomishoni ezikhawulezayo zokuguqula eziya kuba nazo kwimisebenzi yegumbi lokuprinta, izinto eziphambili kuyilo lwe-OEM, kunye nokukhetha kunye nokusetyenziswa kwe-substrate.

Phakathi kotshintsho olukhulu oluchongwe luphononongo lweSmithers kule minyaka ilishumi izayo zezi:

• Utyalo-mali olongezelelekileyo kushicilelo lwedijithali (i-inkjet kunye ne-toner) ngababoneleli benkonzo yoshicilelo (PSPs), njengoko ezi zibonelela ngeendleko ezincomekayo, kunye nokutshintsha rhoqo kumsebenzi wethutyana.

• Umgangatho woshicilelo lwe-inkjet uya kuqhubeka uphucuka. Isizukulwana samva nje setekhnoloji yedijithali sikhuphisana nomgangatho wokuphuma kwamaqonga e-analogue asekiweyo, njenge-offset litho, esusa umqobo omkhulu wobugcisa kwiikomishini ezibalekayo ezimfutshane,

• Ufakelo lweenjini zoshicilelo zedijithali ezikumgangatho ophezulu ziya kungqamana nokuveliswa kwezinto ezizisebenzelayo ezinkulu kwimigca ye-flexo kunye ne-litho print printing - efana noshicilelo lwe-gamut esisigxina, ukulungiswa kombala okuzenzekelayo, kunye nokufakwa kwepleyiti yerobhothi - ukwandisa uluhlu lomsebenzi apho idijithali kunye ne-analogue zikuyo. ukhuphiswano oluthe ngqo.

• Umsebenzi omninzi wokuphanda usetyenziso olutsha lwemarike yoshicilelo lwedijithali noluxutyiweyo, uya kuvula la macandelo kusetyenziso lwexabiso ledijithali, kwaye usete izinto eziphambili ngokubaluleka kwi-R&D kubenzi bezixhobo.

• Abathengi boshicilelo baya kuxhamla kumaxabiso athotyiweyo ahlawulweyo, kodwa oku kuya kubona ukhuphiswano oluqatha ngakumbi phakathi kwee-PSP, kugxininiswa olutsha kuguquko olukhawulezileyo, ukuhlangabezana okanye ukugqithisela kolindelo lwabathengi, kunye nokubonelela ngeendlela zokugqibezela ukongezwa kwexabiso.

• Kwimpahla epakishweyo, ukwahlukana kwenani leemveliso okanye iiyunithi zokugcina impahla (ii-SKU) eziphathwayo, ziya kuxhasa iphulo lokuya kwiindidi ezininzi kunye nobude obufutshane bokupakisha.

• Ngelixa imbonakalo yemarike yokupakisha ihlala isempilweni, ubuso obuguqukayo bokuthengisa - ngakumbi i-COVID boom kurhwebo lwe-e-commerce - ukubona amashishini amancinci amaninzi ethenga iilebhile kunye nokupakishwa okuprintiweyo.

• Ukusetyenziswa ngokubanzi kwamaqonga ewebhu ukuya kushicilelo njengoko ukuthenga kushicilelo kuhamba kwi-intanethi, kwaye kwenza utshintsho olusingise kwimodeli yeqonga loqoqosho.

• Ukuhanjiswa kwamaphephandaba kunye nemagazini ephezulu kakhulu kuye kwawa kakhulu ukusukela kwi-Q1 2020. Njengoko uhlahlo lwabiwo-mali lwentengiso ebonakalayo lunqunyulwa, ukuthengisa ngo-2020 kuya kuthembela ngakumbi kumaphulo amafutshane ajolise ngakumbi, kunye neendaba eziprintiweyo ezidibeneyo ezidityaniswe kwindlela yeplatform eninzi ebandakanya ukuthengisa kunye nokuthengisa kwi-intanethi. Imidiya yokuncokola.

• Ugxininiso olutsha kuzinzo kwimisebenzi yoshishino luya kuxhasa utyekelo olubhekiselele kwinkcitho encinci kunye nokuphindaphindwa okuncinci kokuphindaphindayo; kodwa ikwacela ukusungulwa kwezinto ezintsha, ezifana nee-inki ezisekwe kwibhayoloji kwaye zifunyenwe ngokweenqobo ezisemgangathweni, kulula ukuzisebenzisa ngokutsha ii-substrates.

• Ulungelelwaniso oluthe kratya lokuodola ushicilelo, njengoko iinkampani ezininzi zijonge elunxwemeni. izinto ezibalulekileyo zobonelelo lwabo emva kwe-COVID ukwakha ukomelela okongezelelekileyo.

• Ukusasazwa okukhulu kobukrelekrele bokwenziwa (AI) kunye nesoftware yokuhamba kakuhle komsebenzi ukuphucula ukusebenza kakuhle kweqela elikrelekrele lemisebenzi yoshicilelo, ukunciphisa ukusetyenziswa kwemidiya kunye nokwandisa ixesha lokushicilela.

• Ngexesha elifutshane, ukungaqiniseki malunga nokoyiswa kwe-coronavirus kuthetha ukuba ii-brand ziyakuhlala zilumkile malunga noshicilelo olukhulu, njengoko uhlahlo lwabiwo-mali kunye nokuzithemba kwabathengi kuhlala kunxunguphele. Abathengi abaninzi bazimisele ukuhlawulela ukuguquguquka okwandisiweyo ngentsha

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